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In the Nude

In The Nude is a lingerie brand, aiming for its audience to feel empowered, bold and sexy.

Brand Identity
Passion Project
What does “sexy” mean in 2020’s? An inclusive brand answers this question with its branding.
Brand tone & voice:
Inclusive, Empowering, Sexy, Glamorous
Nobody is flawless, right? Flaws, glamorous glances, inclusive & unexpected colors. This is how we envision a community feeling comfortable with their bodies. We created different logo & mark options, to suit every possible need, plus some business stationery to support this empowering brand.