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Theoza is a summer apparel brand with a strong feminist character. As a female-led business, Theoza wants to empower and support all kinds of female souls. With an elegant, yet eccentric and breezy brand identity and with unexpected swimwear prints, Theoza aims to be part of very bold summer days (and nights)!
The brand voice is determined by three attributes: elegance, luxury & eccentricity. Variable width lines & balanced decorative style define elegance. Thin and fluid linework & type showing luxury.
And type twists, curves and new symbols creating weird & eccentric results! The symbol of nautilus is a direct reference to the typical island life and landscape. Furthermore, its spiral form and its twisting shape is carefully designed to create a consistent final result.
